Alex Ros

ALEJANDRA ROSALES DIAZ

Hello, there! I’m Alex, a Content and Narrative Designer with a degree in Media Studies and a Master’s in Screenwriting for TV and Cinema. After five years working in marketing and media-related roles, I decided to take a turn in my professional career and pursue my true passion: storytelling and video games.

I’ve loved video games since I was a kid, and to this day, I still remember the feeling of playing on my cousin’s chunky Game Boy for the first time. Prince of Persia really blew my mind! Since then, I’ve gravitated toward games that offer story-driven adventures and rich narratives—probably because of my lifelong love for fiction and storytelling.

Now, I have over four years of experience in the video game industry. During this time, I’ve had the pleasure of working on titles such as Monopoly GO!, Tuscany Villa, and Crisol: Theater of Idols.

Thanks to my background, I have a solid understanding of narrative design—both in traditional media like film and in interactive formats like video games. My experience in marketing has also taught me to always keep audiences in mind, understanding their desires, expectations, and emotional journeys.

Based in Geneva. Amateur photographer, passionate gamer, avid reader, urban explorer and a proud plant-based girl 🌱

Education

Specialization course, Level Design for Games
CG Master Academy
2025
A 10-week course to dive into 3D Level Design with Unreal Engine 5: from concept to whitebox & greybox blocking of level environments for AAA games, blueprints and playtesting.

MA, Scripting and screenplay
Universidad Rey Juan Carlos
2019 - 2020
Film script (drama) and TV-show script (novel adaptation)

Postgraduate, Digital marketing & web design
Aula Creactiva
2014 - 2015
Web developement (HTML,CSS,PHP,JS)
Social Media, SEO, SEM and Email Marketing.

Degree, Media Studies
Universidad San Pablo CEU
2008 - 2013
Final Thesis ‘Functions in musivisual language in the soundtrack of The Lord of
the Rings’ with distintion.

Other formation

Professional certificate, Game Design
Epic Games
2025
Developing a strong foundational understanding of game design.
- In-depth introduction to the fundamentals of game design, Unreal Engine as a tool, level design, blueprint scripting, visual and audio development, and UX and UI design.

UX Design
42courses
Jun. 2023
- Identify needs and goals of your users.
- Fundamentals of UX design.
- Understand wireframing, prototyping and usability testing.
- Learn about the key UX tools, processes and techniques

Project management with Agile methodologies and Lean approaches
Fundación Telefónica
Dec. 2020
- Lean, Scrum and Kanban.

Game Design & Introduction to Unity
Gametopia
Oct. - Dec. 2020
Outstading performance within the course.
- Game Design and level design principles: GDD, missions, basic 3D level design, maps, and more.
- Introduction to Unity: interface, modeling and basic scripting.

Story and Narrative Development for Video Games
CALARTS - California Institute of Arts
2019 - 2020
- The three arcs story structure.
- World building and lore designing.
- GDD and narrative documentation.
- Characters sheets and story arcs.

Professional background

in games industry

Content & Narrative Designer
Scopely
Sep. 2022 - Feb. 2025
Part of the Monopoly GO! development team (social PVP mobile game).

Associate Narrative Designer
Genjoy (a Scopley Studio)
Oct. 2021 - Aug. 2022
Part of the Tuscany Villa development team (F2P mobile game).

Junior Narrative Designer
Vermila Studios
March 2021 - Sep. 2021
Part of the Crisol: Theater of Idols development team (survival horror FPS video game for consoles and pc).

Content Creator and Community Manager
Travian Games
Feb. 2021 - March 2021
Part of the Arkheim: Realms at War live team (RTS and MMO web and mobile game).

in video games media

Journalist
Navigames
Jul. 2020 - Feb. 2023
Own elaboration of a series of articles focused on narrative in video games and analysis of eminently narrative titles.

Journalist
Difoosion
Feb. 2022 - Apr. 2022
Own elaboration of articles focused on narrative in video games and other aspects of game design, along with articles focused on gaming at Alfabetajuega.com

Journalist
Games Network: Eurogamer
Feb. 2021 - May. 2021
Own elaboration of a series of articles based on narrative and video games at Eurogamer.es

Journalist
Los lunes seriéfilos
Jun. 2016 - Nov. 2019
Content writing, mainly film and series reviews, as well as news related to television and cinema. More than 40 pieces written over five years.

Skills

Game Develop
- Unreal Engine 5
- Unity
- Twine

Design & Editing
- Adobe Premiere
- Adobe Photoshop
- Adobe Indesign
- Final Cut
- Figma
- Miro
- Marvel
- Puzzlegraph
- Dungeondraft
- Wordpress

Code
- Blueprints
- C#
- HTML, CSS, PHP, JS

Social Media
- Google Analytics
- Google AdWords
- Hootsuite
- Buffer
- Instar Analytics

Languages
- Spanish (native)
- English (C2)
- French (A1)
- Catalan (A1)

Articles

Evolution of narrative in video games
A six-part series.
Navigames
February 2023

Embedded narrative and emergent narrative in video games
Navigames
August 2021

The Hero's Journey in Video Games: An Application of Christopher Vogler's "Writer's Journey."
Eurogamer Spain
April 2021

Do we accompany our characters or become them? Players' relationships with video game characters.
Eurogamer Spain
February 2021

Player agency and video game narrative
Navigames
January 2021

Analysis and review of Alba: A Wildlife Adventure
Navigames
January 2021

The importance of environmental narrative in video games
Navigames
August 2021

Last Updated 24.10.31

Game Narrative Design Portfolio

Click here to check the Level Design Portfolio

1. Monopoly GO! x Star Wars

Seasonal themed campaing.

Content & Narrative Designer
Scopely
Nov. 2024 - Feb. 2025

Second brand collaboration within the Monopoly GO! universe with a seasonal campaign themed after Disney’s Star Wars universe.

- Narrative design of the seasonal campagin theme and story along with the Content Design team in collaboration with Disney stakeholders.
- Crafting and designing the live events, mini-games, albums and vanity items.
- Ownership of the Star Wars Album feature: overall narrative and content of each pack and stickers. Close collaboration with the Director of Content and the Art Directors to ensure narrative cohesion.
- Content and narrative design of the minigames within this campaign: ‘Pod Racers’, ‘Rebel Racers’, ‘Jedi’, ‘Star Wars, ‘Hyperspace’ Partners Events, ‘Tatooine’, ‘Jawa’ and ‘Tusken’ Treasures.
- Content design of the vanity iteams (shields and tokens).

2. Monopoly GO! x Marvel

Seasonal themed campaign.

Content & Narrative Designer
Scopely
Feb. - July 2024

First brand collaboration within the Monopoly GO! universe with a seasonal campaign themed after Disney’s Marvel universe.

- Narrative design of the seasonal campagin theme and story along with the Content Design team.
- Crafting and designing the live events, mini-games, albums and vanity items.
- Design of overall narrative for the Album feature, as well as the content and narrative design of each pack and the stickers.
- Content and narrative design of the minigames within this campaign: Avengers Racers, Amazing Partners Event, and Guardians of the Galaxy Treasures Event.
- Content design of the vanity iteams (shields and tokens).

3. Monopoly GO!

Social PVP mobile based on the famous board game, Monopoly.

Content & Narrative Designer
Scopely
Sep. 2022 - March 2025

- Content and narrative design for the Monopoly GO! world.
- Brainstorm new content for features, albums, vanity items, world maps, minigames and live-ops events.
- Crafting the game’s lore, as well as new characters.
- Develop and maintain lore bible.
- Colaborate with other departments to ensure narrative/content cohesion and to develop narrative design documents (specially with art, animation, and monetization).
- Lead brainstorming meetings.
- Write in-game copy, including features texts, stickers names and push notifications.
- Review Live Ops Campaigns One-Pagers to ensure its coherence with the world and its narrative.
- Ensure content is in line with the franchise brand.
- Track content deliverables using JIRA and Wrike.
- Work with the Community team to brainstorm and craft content for social media platforrms.

4. Tuscany Villa

F2P match-3 mobile game, story-driven and heavy narrative with home and decor design that takes place in the Toscana region.

Junior Narrative Designer
(Genjoy, a Scopely studio)
Oct. 2021 - Feb. 2022

- Designing the game's story, building story arcs.
- Narrative design including story beats and dialogue.
- Supervising and editing the writers team to ensure the scripts direction.
- Content design for the missions or tasks (decor missions and areas).
- Establish the
- Crafting new characters with their story arcs througout the chapsters, as well as character sheets in collaboration with art to ensure narrative cohesion.
- Work with the production team to track projects using JIRA.
- Ensure content is in line with the franchise brand.
- Work with the Community team to brainstorm and craft content for social media platforrms.

5. Crisol: Theather of Idols

A unique first-person horror adventure for consoles and computer, where folklore and religion intertwine in a nightmarish version of Spain.

Junior Narrative Designer
Vermila Studios
March - Sep. 2021

- Narrative design including story beats, narrative puzzles and dialogue.
- Crafting character sheets.
- Writing in-game texts like items descriptions, barks, cinematics and missions dialogue.
- Worldbuilding in collaboration with Game Designers and stakeholders.
- Collaborate with different teams (level designers, game designers, artists, animators, etc.) to ensure the correct integration of all narrative elements.

6. Arkheim: Realms at war

RTS, 4X Strategy, PvP battles and MMO game for web and mobile.

Content Creator and Community Management
Travian Games
Feb. - March 2021

- Content creation for the Spanish Forum of Arkheim: guides, tips and tricks, quizes and contests, and players support.
- Community Management of the Spanish Forum and the Spanish Discord channel.
- Customer support for Akheim - Realms at War's Spamish and English players through a propiertary tool.